Hello.
My name is Björn, the guy behind Applicore.
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Born in Stockholm, Sweden. Now based in Florence, Italy. Proud father of five happy children. I am still answering the question “What do you want to do when you grow up?” with “Everything!” . I learn fast and have tended to move on when the learning curve flattens out. Some past ventures on which I spent more than a year: Air Rescue crewman (military service), CAD/CAM developer at Electrolux’s R&D department, farmer, horse trainer (trotters), sled dog trainer (Huskys and Greenlanders), logger, cattle foot trimmer, columnist (Metro), bus driver, teacher, handyman, surveyer, web developer, documentary filmmaker, professional photographer, Master’s in Economic History (SU), consultant for the Swedish Government (Kretsloppsdelegationen), writer, a serious attempt together with Thomas Bjelkeman to get Seawater Greenhouse to take off (failed), co-founder of Dininsida psychotherapy, consultant for Svenska Mobilkranföreningen (developer, designer and author of the material for the mobile crane and tower crane operator licensing programme (Web and 400p book)), founder of the Mentabee online therapy platform (failed), and founder of Applicore. Today I work for Applicore, help my wife Maudie Brady in our studio, and write climate-related fiction. A Substack is coming in 2027.